Twenty Four

Today I want to talk about something that is considered taboo and controversial in the career and professional world – wanting more.

I have always had big dreams and goals for my career, and sometimes my mind tends to branch out and want to do ten things at once. I am currently in grad school and have already decided on two more degrees that I want, and recently I have been considering going back and getting a second bachelor’s degree so that I have the option of someday going into veterinary school! (This one is my current top pick: https://vet.osu.edu)

It may seem like I can’t make up my mind, but really I am just passionate about so many things, that I want to get a taste of them all. I am currently studying media, because most of the careers I am interested in have an option for online media consultants, or will need one in the future (because the internet is only getting bigger).

But that doesn’t change the fact that my love for animals and their welfare is very strong, and I would love to be able to provide care for animals, particularly rescues in need.

 

Chihuahua licking hand

In two days, I will be turning 24 years old, and part of me feels like I should be well developed in my career already, but a much bigger part of me wants to keep taking classes, and learning everything that I can, so that I can truly be everything that I want.

In one of the classes I have been taking this semester, I have learned more about myself than I did in all four years of my undergraduate studies. I have taken courses from this professor before, and she is truly the best teacher I have ever had, but this particular class has really motivated me to work harder towards my career goals, and continue learning everything that I have a desire to learn. Throughout the class, I have ended up not only reading and watching the required materials, but than researching the topics from them more, because I found them so interesting.

I had to read so many awful, boring books during my undergrad studies, that I grew to loathe reading, but this semester, I got to read a book that I not only enjoyed, but that I actually learned from. I was able to learn how to build a platform online, which is helpful for everyone, but especially me since that is something that I hope to do a lot of in my career.

Here is the author’s website: http://michaelhyatt.com

For now, I plan on continuing my education on the business side of things, but I have already looked into a few science classes and veterinary programs for my other goals.

I hope that everyone reading this is inspired to go after what they want, and remember that settling for anything less is never going to make you truly happy – whether you want to be someone with ten potential careers, or if you’re happy with just the one, don’t let anyone else’s ideals impact what you want out of life!

 

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Building a Platform

I recently read a book, by Michael Hyatt, “Platform: Get Noticed in a Noisy World.” This book tells readers how to best set themselves apart and gain the right kind of attention online, and as the author has been successful in this, and has many online followers himself, I felt confident that his advice would be good, especially since my ultimate career goals include building platforms, and operating social media accounts for a business, charity, or musician.

Here is Hyatt’s Twitter, which is a verified account with 273 thousand followers:

https://twitter.com/MichaelHyatt

In his book, Hyatt speaks about how important it is to post about things that add value. Now, in the music industry, one of the best things that artists can do is connect to their fans. I’m an avid Twitter user, and I often have random bands and band members follow me, and others, trying to get more people familiar with their music. But I wondered if those bands were more successful if they spoke about real things on their Twitters, and replied to their fans, rather than just constantly promoting themselves or a new song or album.

This is the Twitter account of an artist I recently started listening to, Karizma:

https://twitter.com/callmekarizma

On his Twitter, he has a pinned tweet about his music and tour, but the majority of his tweets are just fun things about his everyday life, and he even makes fun of himself in a few of them, which gives anyone on his page the sense that he is a real person. His first full length album isn’t even out yet, and he has almost 20 thousand followers.

The fact that he already has a strong following, without even having an album yet, tells me that his social media plan has been successful. When his album does come out, he has 20 thousand people who he can share it with, and who will hopefully be sharing it with others. The fact that he is so genuine and likable makes it easier for people to want to help him, and share his art with their own friends (I have even retweeted one of his posts about his album myself)!

Because music is my favorite thing, and I do ultimately want to work in that industry, I hope to be able to utilize this information in my career, by ensuring that artists are as open and real as possible with their fans, and hold back on over-promoting. While it is important to get your work out there, it is more important to build rapport with people who can promote you to far more people through word of mouth!

Now, when it comes to promoting and building a platform for an animal related charity (another goal of mine), it will still be about a connection, but with the animals rather than the people. Because really, who could say no to a face like this?

Cute Chihuahua
Layla Wolfe (A very spoiled chihuahua)

I’ll leave with this: To anyone reading my blog, just remember that business, and building a platform is best done when you are honest about who you are, talk about real things, and genuinely connect with and care about your audience. Not only will this gain attention and make you more likable, but you don’t have to pretend to be something you aren’t!

 

Creative with a Conscience

Who Am I?

My name is Katie, and I have spent most of my life trying to figure out how I’m going to make a difference in the world. Animal rights are very important to me, and I always dream of winning the lottery and immediately ending things such as pet homelessness and animal testing.

A little over a year ago, I graduated from college with a Bachelor’s degree in Marketing. I am now in grad school, and will receive my Master’s degree in Journalism – New Media later this year. Ultimately, I would love to work for a company as a social media liaison. Preferably a company that is related to one of my big passions – music, beauty, or animals. Or, even better, I would love to work in all three industries in some way.

Earlier this week, we learned about storytelling. Storytelling is going to be a huge part of my career, because I will always be telling a story of some sort, whether it be the story of animals in need, the story of a local band that you should be listening to, or the story of a fabulous beauty product that could transform your skin.

My Plan

Now that we’ve spoken a bit about storytelling, I would like to share a story with you about my goals. About two weeks ago, I took a trip to Columbus, Ohio. While I was there, I visited a store called Lush:

https://www.lushusa.com
Have you ever walked into a place and just felt right at home? Lush is a company that stands for everything in which I believe. They fight animal testing, they support multiple charities, protect the environment, and purchase ingredients ethically.

https://www.lushusa.com/on/demandware.store/Sites-Lush-Site/en_US/AboutUs-OurStoryShow?cid=we-believe

IMG_3249

 

I had great conversations with everyone who was working at Lush, and I after researching their company more, I really hope to work for them someday, and share their story with the whole world, and get more people involved in their vision.

In the meantime, I am working as a Senior Education Consultant for Sephora inside JCPenney. I have also decided that after I finish my current Master’s degree, I would like to enroll in a music business master’s program through WVU, to better learn how to work with the bands that I love, and share their stories with potential fans.

It may seem like I have very different career interests, but I truly want to ensure that I have a great career, full of things that I love and that are important to me. There is nothing that makes me happier than introducing my friends and family members to a new band, product, company, or cause that I love, and it would be fantastic to be able to do that in my career.

I plan on utilizing this blog to document my everyday life, and sharing where my story takes me. I hope that within my lifetime I can see some great advancements for animal rights (and I hope that I was able to help with those advancements), and that I also get the chance to work with some of my favorite bands and companies.

Until then, please take a look at what Lush is doing to fight animal testing, and what you can do to help end animal testing as well!

http://www.fightinganimaltesting.com

Also, feel free to contact me below!